This project brief involves designing branding and identity for a local Miami soap producer, focusing on one key ingredient from a list of native plants (Saw Palmetto, Cocoplum, Seagrape, Gumbo Limbo, or Florida Keys Wild Coffee). The deliverables include a name and tagline, logo or logotype, product packaging and label with relevant icons, and a 30-second motion graphic ad for social media. The branding proposal must include ingredient research, a mission statement, a defined color palette and typography, a target audience persona, and early visualizations like sketches or storyboards. The product emphasizes organic, unisex, vegan, cruelty-free, and health-focused qualities.
