BRANDING AND TYPOGRAPHY

In this project, you will design a logotype for "EcoTech", an environmental tech brand focusing on sustainable solutions. Your goal is to create a logo that harmoniously blends technology and nature, capturing EcoTech's clean, futuristic, and natural aesthetic. Through the combination of modern typography, organic shapes, and industrial elements, you'll express the synergy between tech and the environment. You'll deliver two logo versions—one incorporating textured elements and another featuring clean 2D typesetting. The project also requires a comprehensive style guide with typeface selections, color codes, and historical design influences, along with a mockup of the logo on the app's welcome screen. Your design should prioritize scalability and clarity while achieving an innovative balance between grounded and futuristic elements.

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